Monday, December 30, 2019
Essay on The Black Death - 1474 Words
The Black Death was an extensive epidemic that spread across Europe from 1346 to 1353, killing over an estimated one-third of Europeââ¬â¢s entire population (Medieval World 56). Although historians are not entirely sure of its origin, the Black Death spread quickly across both Europe and Asia with a death toll that augmented rapidly. The plague also had unusual and deadly symptoms, causing ââ¬Å"panic everywhere, with men and women knowing no way to stop death except to flee from itâ⬠(Kohn 28). The chaos created by the malevolent force of the Black Death impacted the society of Europe as a whole. Despite the extent of the Black Death, we know surprisingly little of it (Cartwright and Biddiss 38); however, historians have presented numerous theoriesâ⬠¦show more contentâ⬠¦The bubonic plague was the main contender of the Black Death (Byrne 15-16) which was primarily spread through the bacteria Yersinia pestis found in the stomach (Corbishley 47) of the Xenopsylla cheop is, a common flea (Byrne 197). The flea would then feed on a hostââ¬â¢s blood, and regurgitate the bacteria into the host, causing the victim to become infected the bubonic plague (Nox). The Rattus rattus, or black rat, is considered to have helped the spread of the Black Death by carrying the fleas that carried the bacteria causing bubonic plague (Byrne 196). Upon infection of the bubonic plague, a variety of symptoms appeared quite quickly. During the first few days, victims would develop a headache, chills, a fever, weakness, an increased pulse, and a white tongue. As the disease progressed, red and black spots, also called gangrene, appeared due to the bodyââ¬â¢s tissue dying, and buboes, swollen lymph nodes filled with blood, puss, and bacteria, appeared on the victimââ¬â¢s groin, neck, and arm pits (Zahler 26-27). As the plague progressed, the bacteria began running rampant throughout the victimââ¬â¢s body, eventually developing pneumonic plague, a plague within th e lungs (Cartwright and Biddiss 30). The symptoms of pneumonic plague mirror the symptoms of en exceptionally virulent pneumonia. BubonicShow MoreRelatedThe Black Of Black Death939 Words à |à 4 Pageshistory few events seem as cataclysmic as the Black Death. The Black Death was actually one of the most deadly pandemics in human history. This awful pandemics most devastating time in Europe was between 1348 and 1350. According to some estimates it wiped out at least two-thirds of Europeââ¬â¢s population. A Malmesbury monk from Wiltshire wrote that, ââ¬Å"Over England as a whole a fifth og men, women and children were carried to the grave.â⬠(James ââ¬Å"Black Death: The lasting impactâ⬠) Many epidemiologists stillRead MoreThe Death Of The Black Death1148 Words à |à 5 PagesThe Black Death, one of the greatest natural disaster to hit Europe thus causing the death of many people in the most horrific manner and cause the end of feudalism. This was a disaster that affected one third of the European continent and also one that no one was prepared to face. It killed more people than during a war and it impacted simple lives of people, their culture, religion and the economy as a whole. The origin of The Black Death has several explanations. Some people said The Black DeathRead MoreThe Death Of The Black Death905 Words à |à 4 Pagesgrew were dying. On the wake of these seven distressing years of weather and famine was the greatest plague of all times, The Black Death. In 1347 AD, The Black Death began spreading throughout Western Europe. Over the time span of three years, the widespread epidemic killed one third of the population in Europe with pretty near twenty five million people dead. The Black Death killed many more Europeans than any other endemic or war up to that time, vastly impacting the Church, the people, and the economyRead MoreThe Death Of The Black Death1380 Words à |à 6 PagesThe Black Death was a very important time in history and, while devastating, it led to many advances in medicine due to the mass spread of a new deadly disease. The 14th Century encompassed the time period of January 1, 1301 to December 31, 1400. When this disease struc k, Ole J. Benedictow calculates that it killed about 50 million people in Europe alone, which was about 60% of Europeââ¬â¢s population at the time. That being said, the Black Death, often referred to as the Bubonic Plague, clocked inRead MoreThe Death Of The Black Death2017 Words à |à 9 PagesThe Black Death The pandemic known to history as the Black Death was one of the worldââ¬â¢s worst natural disasters in history. It was a critical time for many as the plague hit Europe and ââ¬Å"devastated the Western world from 1347 to 1351, killing 25%-50% of Europeââ¬â¢s population and causing or accelerating marked political, economic, social, and cultural changes.â⬠The plague made an unforgettable impact on the history of the West. It is believed to have originated somewhere in the steppes of central AsiaRead MoreThe Black Death1386 Words à |à 6 Pagesatrocious and it made the perfect place for Yersinia Pestis to thrive. Yersinia Pestis is the virus responsible for the Black Death, a deadly disease that rapidly powered through Europe, killing nearly all of the people in its way. The Black Death had a lot of gruesome and terrifying symptoms that made bystanders sick just watching. Certain people were more likely to acquire the Black Death than others. Since peasants had worse l iving conditions than the nobility, they were far more likely to catch theRead MoreThe Black Death1386 Words à |à 6 Pagesatrocious and it made the perfect place for Yersinia Pestis to thrive. Yersinia Pestis is the virus responsible for the Black Death, a deadly disease that rapidly powered through Europe, killing nearly all of the people in its way. The Black Death had a lot of gruesome and terrifying symptoms that made bystanders sick just watching. Certain people were more likely to acquire the Black Death than others. Since peasants had worse living conditions than the nobility, they were far more likely to catch theRead MoreThe Black Death1349 Words à |à 6 Pagesatrocious and it made the perfect place for Yersinia Pestis to thrive. Yersinia Pestis is the virus responsible for the Black Death, a deadly disease that rapidly powered through Europe, killing nearly all of the people in its way. The Black Death had a lot of gruesome and scary symptoms that made bystanders sick just watching. Certain people were more likely to acquire the Black Death than others. Since peasants had worse living conditions than the nobility, they were far more likely to catch the PlagueRead MoreThe Black Death831 Words à |à 4 PagesTHE BLACK DEATH! What Is The Black Death? The Black Death is a disease that went on for over 5 years. It also spread around a wide range of places! It killled and harmed thousands upon thousands of people and had no mercy. If you were to sadly catch the Black Death, you would DEFINITELY die and there was many cures and causes however none of the causes actually worked also all of causes were thought to be a punishment from God. Once you knew you had the Black DeathRead MoreThe Black Death1203 Words à |à 5 PagesWhat were the short term and long term impacts of the Black Death on Medieval society? The Black Death is one of the most fatal diseases in human history and took its peak in Europe from 1348 to 1350. Half of Europeââ¬â¢s population was wiped out due to this disease and the short and long term impacts greatly affected the structure of Medieval Society. The Black Death or otherwise known as the plague was thought to have begun in Central Asia, which spread down the Silk Road and eventually to Europe
Sunday, December 22, 2019
Security And Privacy Cyber Espionage - 2380 Words
1.0 SECURITY AND PRIVACY: Every business runs on customer s information, it is crucial to secure that information and to protect the customers privacy. It is always a better approach to protect them before it was stolen. It is more important to not to compromise to evil hands than any other disaster from natural devastating. It is crucial to protect the data as we cannot replace once it lost and secure our business. 2.0 HACKER S STRENGTH: Every organization think that hackers do not attack them as there is not much useful information within their organization. Advances in technology is the another strength that makes the hackers job easy than earlier. Different methodologies like targeting less educational customers, social engineering, Network attacks etc, are their another strengths. 3.0 HACKERS AND THEIR MOTIVES: â⬠¢ who is Attacking? ï⠧ Cyber Espionage ï⠧ Industrial Espionage ï⠧ Malicious Insider ï⠧ Cyber Criminals ï⠧ Personal Attacks â⬠¢ Where are they from? Cyber Espionage are generally who targets on national and international spying to steal bank s sensitive information, They could be someone intentionally hired by government or organizations. Industrial Espionage were who target s on competitive companies, They could be hired by organization. Malicious Insider, these hackers could be some internal employee, third party contractors, who has access to data of the internal systems. Cyber Criminals were professional individual hackers, or small groups who can takeShow MoreRelatedEssay On Cyber Espionage In China750 Words à |à 3 PagesChina concerning economic espionage has been viewed with both optimism and skepticism. Itââ¬â¢s the first agreement of any substance on the issue, which is a hopeful sign. China doesnââ¬â¢t enjoy a reputation of carefully adhering to international agreements and there is doubt about whether the agreement will have any practical effect on Chinaââ¬â¢s behavior. Since the early 2000s, cyber espionage issues have increasingly strained U.S.-China relations. All countries engage in espionage, but China is one of theRead MoreCommon Information Security Threats1179 Words à |à 5 PagesInformation Security Threats September 22, 2012 Common Information Security Threats As companyââ¬â¢s dependence on computers and the internet increase, there are more and more threats that they face from hackers and anarchist alike. For ever solution that companies come up with to defend themselves against cyber attacks, those who wish to do harm find other means to attack, it is a constant cat and mouse struggle. If 2011 has been any indication, it is clear that everyone is vulnerable to cyber attacksRead MoreCyber Espionage And Cyber Terrorism987 Words à |à 4 Pagesthat 90% of companies worldwide admits on having being unprepared to protect themselves from any type of cyber-attacks. Large corporations like Target and Hope Depot has been target cyber security breach. That compromise thousands of employees and customers confidential information such as the social security number and credit cards accounts. But some small business werenââ¬â¢t so lucky, as cyber criminals took control of their entire network and completely destroying the whole company. Cyberc rime willRead MoreThe Internet And Its Effects On The Environment1538 Words à |à 7 Pagescriminals, terrorists, or foreign espionage for their own purposes. The movement of the nature of threats from physical to virtual dimensions has created a major shift in the development of strategies by the government around the world to meet the new challenges. In 2010, the Canadian government has published ââ¬Å"Canada s cyber security strategy: For a stronger and more prosperous Canadaâ⬠, a strategic platform to secure the Canadian cyberspace. However, although embracing cyber technology and obtain considerableRead MoreSummary : Cyber Security Principles And Policy Options1005 Words à |à 5 PagesSummary for Cyber security - principles and policy options Cyber security is one of the major problem now a days because this problem doesn t consent with a single company or a state, all over the world are facing Cyber security problems. Some of the countries are consistently improvising their security. Some of the most prescient threats to cyber security are online identity theft, critical infrastructure protection, industrial cyber espionage and bonnets. Online identity theft is mostlyRead MoreCyber Espionage3202 Words à |à 13 PagesABSTRACT The aim of this report is to examine the topic of cyber espionage. Incidents and threats of espionage committed using software tools have become frequent headlines in news stories in recent years, thus the existence of cyber espionage is undeniable. This report begins with an introduction of the topic, followed by a literature review. Moving on, two case studies specifically involving the use of Trojans and sniffers to commit espionage will be discussed. The scope of these case studies includesRead MoreWhy Snowden Is A Traitor And Not A Hero1256 Words à |à 6 Pagesis a cyber-security specialist and an American hacktivist. In 2013, he leaked classified information from the U.S. National Security Agency (NSA), which revealed numerous global surveillance programs. His actions labeled him as a criminal by American government and as a hero or whistleblower by privacy activists. Snowden soon became a subject of controversy because the information he leaked fueled many debates in regards to government surveillance and the balance between information security and privacyRead MoreProblems with Ethiopiaââ¬â¢s Unofficial Cyber Espionage Essay1038 Words à |à 5 PagesEthiopia advanced in cyber espionage against its citizenââ¬â¢s. Innocent journalist from local and from other countries are being tortured, killed and imprisoned for speaking their opinions to the world. Ethiopiaââ¬â¢s unofficial cyber espionage program targets innocent journalists and violates the United Nations-The International Covenant on Civil and Political Rights - Article 19 Freedom of Expression. The purpose of this paper will address problems with Ethiopiaââ¬â¢s unofficial cyber espionage and evaluate theRead MoreDigital Crime and Terrorism Case Study Essay1524 Words à |à 7 PagesDigital crime and terrorism is one of the remaining challenges that law enforcement must address to guarantee greater global security and harmony. Law enforcement agencies therefore need better means through which they can forecast the past, present and future aspects of digital crimes so that they can be well equipped to restrict the actions of those who perpetrate such crimes. This paper is going to analyze the eight key forecasts that are related to digital crime and how law enforcement agenciesRead MoreBarry J. Delisle s The Globalization Era2838 Words à |à 12 Pagesdramatically increased since the introduction of the Internet. With the world connected, cyber actors represent a very real and often underestimated threat to the United Statesââ¬â¢ ability to defend national security, protect industrial innovation, and secure privacy information. As a result of globalization, the foreign cyber actors represent the most imminent threat to national security, corporate innovation, and citizen privacy rights. The first age of globalization took place during the mid-19th century
Saturday, December 14, 2019
Senior Picture Day Free Essays
Y. C. English 2301 Gibson 09/23/10 Self-Consciousness Weââ¬â¢ve all been self-conscious about something we canââ¬â¢t change about ourselves at least once in our lives. We will write a custom essay sample on Senior Picture Day or any similar topic only for you Order Now Itââ¬â¢s an instinct to want other people to see you as the best you can be, or more- regardless of whether itââ¬â¢s the real you or not. In the story Senior Picture Day by Michael Serros, a girl feels her appearance categorizes her in the eyes of the public. In her case she looks Indian, and she considers this a negative physical trait to have inherited.It never bothered her until her selfish friend, Terri, used her Indian appearance against her in order to make someone dislike her. If this wouldââ¬â¢ve happened to me in the fifth grade, I would be pinching my nose until senior year too. The reason I find this work meaningful is why other people would also find it meaningful. Itââ¬â¢s something we can all relate to. As a common example, height seems to be a common issue with males whenever theyââ¬â¢re short. In middle school this may not be a problem, but in high school this tends to become an issue when most boys have had their growth spurt when some are just not going to grow anymore.A guy is expected to be tall in some societies, probably because it is seen as more attractive and well letââ¬â¢s face it; we girls want to wear heels. From the story, having an Indian nose, I donââ¬â¢t think it should bother anyone. Itââ¬â¢s not a disability so it wonââ¬â¢t affect your life. If the narrator had done anything more than just squeeze her nose because she felt uncomfortable, I wouldnââ¬â¢t approve. I understand why she did it. Being betrayed by her best friend wasnââ¬â¢t the shock. The real eye opener for her was the fact that she could be disliked for such a facial feature.I personally donââ¬â¢t like my chubby cheeks, so if anyone mentioned them I would probably be self-conscious for a few years or until someone told me otherwise and I actually believed them. Another way people can relate to the story is the part about being betrayed by a friend. This happens to everyone, with anything. Itââ¬â¢s just how we are; we like to make ourselves better by hurting others. Personally itââ¬â¢s not my past time, but Iââ¬â¢ve felt the effects. Just think about that time in gym class when you couldnââ¬â¢t run as fast or werenââ¬â¢t so good at a sport so your peers made fun of you.There are also circumstances when a different culture mixes in to a group of all the same. Like someone who always lived as ââ¬Å"high classâ⬠but then gets relocated to a ââ¬Å"lower classâ⬠neighborhood. The way they dress can change but where they come from doesnââ¬â¢t change so they are discriminated against. Just like the narrator in the story, where you come from is something you canââ¬â¢t change, no matter what. You really have to love yourself the way you are and not think too much about what other people think, if you donââ¬â¢t youââ¬â¢ll find yourself squeezing your nose every day from the fifth grade to senior year picture day. How to cite Senior Picture Day, Papers
Friday, December 6, 2019
Adventures Of Huck Finn And Conflicts Essay Example For Students
Adventures Of Huck Finn And Conflicts Essay The conflict between society and the individual is a theme portrayed throughout Twains Huckleberry Finn. Huck was not raised in accord with the accepted ways of civilization. He practically raises himself, relying on instinct to guide him through life. As portrayed several times in the novel, Huck chooses to follow his innate sense of right, yet he does not realize that his own instincts are more moral than those of society. From the very beginning of Hucks story, Huck clearly states that he did not want to conform to society; The Widow Douglas she took me for her son, and allowed she would sivilize me I got into my old rags and my sugar hogshead again, and was free and satisfied. When Pap returns for Huck, and the matter of custody is brought before the court, the reader is forced to see the corruption of society. The judge rules that Huck belongs to Pap, and forces him to obey an obviously evil and unfit man. One who drinks profusely and beats his son. Later, when Huck makes it look as though he has been killed, we see how civilization is more concerned over finding Hucks dead body than rescuing his live one from Pap. This is a society that is more concerned about a dead body than it is in the welfare of living people. The theme becomes even more evident once Huck and Jim set out, down the Mississippi. Huck enjoys his adventures on the raft. He prefers the freedom of the wilderness to the restrictions of society. Also, Hucks acceptance of Jim is a total defiance of society. Ironically, Huck believes he is committing a sin by going against society and protecting Jim. He does not realize that his own instincts are more morally correct than those of society. In chapter sixteen, we see, perhaps, the most inhumane action of society. Huck meets some men looking for runaway slaves, and so he fabricates a story about his father on the raft with smallpox. The men fear catching this disease and instead of rescuing him, they give him money and advise him not to let it be known of his fathers sickness when seeking help. These men are not hesitant to hunt slaves, yet they refuse to help a sick man. This is contrasted to Hucks guilt felt for protecting Jim when he actually did a morally just action. Hucks acceptance of his love for Jim is shown in chapter thirty-one. Huck writes a letter to Miss Watson to return Jim, yet he ends up ripping the letter and wishes to free Jim. All right, then, Ill go to hell- and he tore it up. Here, we see that Huck concludes that he is evil, and that society has been right all along. The ending is perhaps most disappointing because it seems as though through all the situations that it seemed he was growing up and accepting his innate ideas of right, he hasnt grown at all. When he is re- united with Tom, he once again thinks of Jim as propertyget quote. write conclusion. Huck functions as a much nobler person when he is not confined by the hypocrisies of civilization.
Thursday, November 28, 2019
Art Midterm Essays - Culture, Arts, Composer, Gargoyle,
Art Midterm Organization: Northeastern University Subject: art midterm Art Music and Drama midterm MUS 1109 fall 1996 1:Fundamentals in music P_____________ R_____________ M_____________ 2:Middle ages Plainchant means________ in music. What materials did stone carvers use?___________ What purposes did gargoyles have?____________ 3:The renaissance means___________ The technical advances in art were: They are P___________ and C_________ Did michealangelo invent the telescope__________ tapestries were used as what purpose________ 4:BAROUQE If a pearl was baroque how did that metaphor get translated into the art? Three important composers were H_________ B___________ V_____________ 5:Embellishments were necessary because the instruments from this period were delicate and keep the sound alive composers added them TRUE or FALSE 6:Dutch paints emphasized different values from their Italian counterparts. This was due to a change in religious mores TRUE or FALSE
Monday, November 25, 2019
Computer Culture essays
Computer Culture essays Computers have a great effect on the way we live our lives today. From writing documents to banking, computers are integrating themselves into our daily tasks more and more every day. There are several important aspects of the computer age, including the internet, banking and communications. The internet is the fastest growing economy in the world, mostly because of its ease of use, and its vast audience. For the last seven years, the internet has more than doubled in growth and profits every year. Every day, there are new companies being created and making profits over the internet. This is because of the low cost of setting up and advertising. The internet is also rapidly becoming the major means of purchasing for millions of people all over the world. This number is only going to increase as more people become computer literate. A major concern for people purchasing products or services over the internet is security. Most people think that using credit cards on the internet is unsafe, when in reality it is more safe than using it at a local grocery store or gas station. This is because when a person submits their credit card information over the internet, it is encrypted and sent securely, while when they use it at a grocery store, anyone can view the inform ation. New uses for the internet are being discovered all the time. For instance, the digital music revolution is in progress right now. There are major lawsuits being issued by major record labels against certain internet organizations such as Napster and MP3.com. Almost every person who knows about electronic music uses it, so this makes a major impact on the sales of CDs and cassettes. Other than electronic music, almost every other industry is benefiting from the internet. For instance, the internet auction company EBAY is one of the biggest companies in the world now. They offer the advertisement of products and services to be auctioned to everyone. This...
Thursday, November 21, 2019
Short story Critique Essay Example | Topics and Well Written Essays - 750 words - 2
Short story Critique - Essay Example The effectiveness of the ending is reduced by the language which falls short of the easy flow of the earlier part of the story. However, Virula does succeed in arousing the readersââ¬â¢ curiosity as to why Freddie objects to his Auntââ¬â¢s church. The weaknesses of the story are (1) there is a sudden change in tense: ââ¬Å"He wipes his sweaty hands on his jeans and gently picked up Robocamâ⬠(2) There is a tendency to repeat words in a sentence: ââ¬Å"with Willie in front of him and Tia Eva in front of both of themâ⬠(3) There are some glaring errors in punctuation (ââ¬Å"Freddie held robocam in itââ¬â¢s camera formâ⬠). The story can be improved by editing the last paragraph, which does not measure up to the writing in the earlier part of the story and has grammatical errors. Inserting necessary commas and making the sentences shorter will add more clarity to the narration. Elizabeth Hallââ¬â¢s beginning is definitely a powerful hook as it leads the reader straight into a dramatic situation, tinged with the suggestion of violence. It also skillfully introduces the profession and personality of the protagonist. The ending is too ââ¬Å"in-your-faceâ⬠for me. It could be more subtle. Nickââ¬â¢s ranting is out of character with the dignity Hall has given him earlier. His position is already clear to the reader and does not have to be spelled out so explicitly. The weaknesses of the story are (1) Some glaring errors in logic: ââ¬Å"he drove home to the same domesticity, cycling in guilt.â⬠(2) Repetition: ââ¬Å"bought a historic home in the historical Pinch District.â⬠(3) Errors in punctuation, particularly in the use of commas. The storyââ¬â¢s strengths are (1) Excellent, detailed descriptions and good similes: ââ¬Å"yellow hair stuck to her head like a layer of enamel.â⬠(2) A sophisticated story line (3) Great depiction of Valerieââ¬â¢s descent into hypochondria. The story can be improved by making drastic changes in the conclusion. The ending should be
Wednesday, November 20, 2019
Architectural Theory Analytical paper about specific article and Assignment
Architectural Theory Analytical paper about specific article and theory - Assignment Example rence material which Venturi produced is good because it pertains a variety of issues involved when it comes to confronting a term like postmodernism, which constitutes many tangents and a voluminous paper. My focus in the presentation will be on the issue which inspired this project. When analyzing Ducks and Decoration, we see that Robert Venturi believes that there is a prevalent misconception concerning his work. So how did this come about? The concern is, at very least, challenging to layout and attack methodically as it usually is with most things related with the term Postmodern. The complexity is in the fact that the word and what it explains are used in a vast number of ways. People avoided using the term at all in scholarship which was actually most helpful due to its amorphous nature. Its imprecision really doesnt assist with your point if you are scrupulous. The term postmodern means something rather particular when one is talking about architecture. Postmodern, in the most usual parlance when describing an architectural style which means a style on or of a building built in the past 40 years which incorporates references to past non-modern styles, usually the classical. We can site a very common example of what is architecturally and stylistically postmodern; this is the 80s pastel. This is a classical ornament covered Plaza d Italia located in New Orleans which is the work of Michael Graves. This proposal she ds some light on what it we refer to by ducks and decoration, which basically being an architect is working in a postmodern style. Ducks and decoration is on the basis of postmodernism and perhaps it will come out as very surprising and interesting to know that in the September 2001 issue of Architecture magazine, titled postmodernism, Robert Venturi, who is known to be prolific and groundbreaking architect with a legacy assured, among his notable achievements is being the winner of the Pritzker Prize and former professor of architecture at
Monday, November 18, 2019
Observation Mini-Study Research Paper Example | Topics and Well Written Essays - 500 words
Observation Mini-Study - Research Paper Example Using direct observation as the main approach to data collection, the researcher sought to establish whether the hypothesis of racial disparity in the sitting arrangement existed, and possibly find ways of resolving the issue by creating race parity. The researcher sought permission from the university and the management of a middle-level restaurant existing near the university well in advance prior to the study. The restaurant is situated a few miles from the university, a development that limited research-related costs upon the researcher. Sitting comfortably at the back of the restaurant between 11:00pm and 4:00pm, the researcher gathered information about the sitting arrangements, the peopleââ¬â¢s behavior and what they were saying. The outcomes revealed that in deed more whites preferred executive seats and tables stationed at the front part of the restaurant with more adequate spaces between them and tended to refer to the other races in derogatory remarks like ââ¬Å"front seats are for whitesâ⬠. In light of this, people of color including Hispanics, blacks, Africans, and Asians found themselves relegated at the back of the restaurant where the furniture were more closely-packed. This finding lends credence to the hypothesis that racial disparity plays out in the sitting arrangement of people in US restaurants. Observation as a method of research has merits and demerits. A major merit of conducting observation research is that the researcher can record what they see and hear as the focus group goes about their normal activities in real life situations, rather than relying on what they say they do (Maxfield, & Babbie, 2010). As Maxfield and Babbie (2010) have pointed out, in Criminology, observation is the main source of securing information, especially in situations where approaching criminal suspects for interview or written responses is less likely to precipitate
Saturday, November 16, 2019
Causes of the Zika Virus Spread
Causes of the Zika Virus Spread A worldwide epidemic of the Zika virus has plagued the Pacific Islands, the Americas, and some African and Southeast Asiatic countries. Currently, Brazil holds the highest record of Zika virus-positive cases in Latin America which have devasted and terrified the nation. The World Health Organization (WHO), an organization of the United Nations (UN), has announced Zika virus infection as a newly arising disease to be managed and also a Public Health Emergency of International Concern (PHEIC)(Gulland, 2016). In general, Zika virus is a single-stranded RNA virus of the genus Flavivirus which is also related to other flaviviruses such as dengue virus, yellow fever virus, West Nile virus and St. Louis encephalitis virus (Lanciotti RS, 2008; Scaramozzino, Crance, Jouan, DeBriel, Stoll, Garin, (2001)). Clinical complications namely, the Guillain-Barre syndrome, congenital syndromes, miscarriages, and even death have been correlated with Zika virus infections. Zika virus is not a new virus. In fact, it has been discovered and documented more than 50 years ago. Only recently, it has gained unparalleled attention and has created such global alarm by the global health community.Ãâà The first human illness caused by Zika virus infection was first recorded in 1953 in Nigeria (MacNamara, 1954). By September 2015, investigators in Brazil saw an increase in the number of infants born with microcephaly which is one of the clinical complications linked with Zika virus infections. By mid-February 2016, over 4300 cases of microcephaly had been recorded (Victora, Schuler-Faccini, Matijasevich, Ribeiro, Pessoa, Barros, (2016)). The question that now reflects in peoples mind would be, what are the causes of the spread of Zika virus mosquitoes? There are many causes of the rapid dissemination of this virus, but the more major reasons are the carriers of the disease, the abundance of breeding ground, and climate change. Firstly, the main reason for the spread of this virus would most evidently be the mosquitoes infected with the Zika virus. Not all mosquitoes act as carriers but the predominant vector responsible for the spread is the yellow fever mosquito or in scientific terms, the Aedes aegypti mosquito which is also a primary vector for the transmission of dengue throughout the globe. According to Dasti, before the outbreak of Zika virus in Brazil, distribution of Aedes aegypti has been predicted across different continents. Based on the entomological data available, it is shown that high concentration of this species in Brazil might be the main contributor to the outbreak and also the rapid dissemination of Zika virus infection across the country (Kraemer, Sinka, Duda, Mylne, Shearer, Barker, Hendrickx (2015)). Fortunately, the Aedes aegypti mosquito does not tolerate colder climates and is currently limited to tropical and subtropical regions of the globe (Brown, Evans, Zheng, Obas, Barreraà ¢Ã¢â ¬Ã Martinez, Egizi, Powell, (2014)). There are also other potential species of Aedes mosquitoes which can also transmit the virus such as Aedes furcifer, Aedes metallicus, Aedes africanus, and Aedes hensillican. Another cause of the outbreak is the abundance of breeding grounds which plays a significant role in the reproduction and spread of Aedes aegypti mosquitoes which are the primary carrier of the Zika virus. In the past 50 years, there was an explosion in the number of plastic containers which have created an abundance of ideal larval habitat for the Aedes aegypti mosquito. Residents in countries that has little awareness and education about the importance of hygiene and sanitation have taken their cities and towns for granted and have caused their community to be a perfect breeding ground for Aedes aegypti mosquitoes. Troncoso has identified several containers such as bottles, bottle caps, buckets, basins, empty tin cans, puddles, pots, barrels with water, containers on the roof to collect rainwater, tanker, used tires, and other artificial containers that can hold water (p. 522). Troncoso has also discovered common city areas with high concentrations of people such as bus stations, p arks, and schools are potential sites for mosquito breeding (p. 522). Breeding sites for Aedes mosquitoes can be found all around the house also. Female Aedes aegypti mosquitoes lay eggs in water stored containers, which creates the opportunity for breeding. Furthermore, according to Alcides, cemeteries can also be considered as an excellent location for breeding of Aedes aegypti mosquitoes. Results of over 30 studies from the last decade related to mosquitoes in cemeteries have been published. In general, cemeteries are very suitable habitats for mosquitoes that thrive in artificial containers given the broad availability of sources they need. It is recommended that getting rid of unused containers and daily change water trough for animals and vases can reduce the risk of Zika infection (Ayorinde, Oboh, Otubanjo, Alimba, Odeigah, 2014). Any stagnant water could be a breeding ground for mosquitoes and majority of them are caused by man (Kilpatrick Randolph, 2012; Vasilakis, Cardos a, Hanley, Holmes, Weaver, 2011). Besides that, climate change is a crucial factor that can worsen the spread of the Zika virus. The Zika epidemic further proves that climate change is beginning to affect human health. According to the United Nations (UN), the rise in temperatures enhances the breeding and transmission of the Zika virus. The worsening climate increases the frequency of natural disasters all around the world which can be more devasting to countries with a poorer infrastructure (Troncoso, 2016, p. 521). According to Troncoso, the transmission of infectious diseases such as dengue or Zika is sensitive to climatic situations (p. 521). The ever changing climatic environment which includes temperature, humidity, rainfall, and soil humidity can affect the viruses that are transferred by insects (Brady, Golding, Pigott, Kraemer, Messina, Reiner Jr, Hay, 2014). Warming of tropical and sub-tropical climates has improved the condition for Zika carrying Aedes aegypti mosquitoes to breed. Climate change has ampl ified the health risks of the poorest people, who are vulnerable and in jeopardy from the significant increase in disease by the Aedes aegypti mosquitoes. Human activities such as massive deforestation and dam construction have caused the extinction of natural predators and changed the biodiversity which has increased the risk of exposure to mosquitoes. Residents of countries which have tropical or sub-tropical climates and have difficult access to health care will suffer the most severe consequences (p. 522) of this disease (Johansson, M. A., Dominici, F., Glass, 2009). Consequently, as Troncoso (2016) confirms, climate changes is a potentially very important factor. that can bring new epidemics of Zika and even the risk of a pandemic worldwide (p. 521). In conclusion, evidence has shown that the outbreak of the Zika virus is the consequence and mistakes of our improper handling in the past, also with the current environmental factors. Unfortunately, the current generation has to suffer the adverse effects of the spread of this disease. Zika virus is a major global health problem that has already spread to different regions on Earth and is anticipated to spread more rapidly given the fact that the virus can be transmitted sexually and by mosquito bites. The global health community has a responsibility to research and develop a solution to solve this problem as we have little knowledge about the virus. For the meantime, people should take extreme precaution when traveling to countries which have significant cases of Zika virus infection. Carrying the disease back home would be the last thing you want to do.
Wednesday, November 13, 2019
Religion and Commerce in Early Modern Europe Essay -- European History
Class discussions about religious history inevitably turn to the question of whether religious ideals throughout history remain absolute or are relative to the social, political and economic trends of the time. For example, students are sometimes disturbed to learn that in early Christian history, conversion was often in response to economic or political benefits rather than religious fervor. Naturally, at the Catholic prep school where I teach, students want to believe religious ideals and rhetoric are absolute. Yet, when studying the role of religion in shaping societies, one cannot help but be struck by the fluidity of religious rhetoric. Although such a discovery may be obvious to some, it is important for students to understand that we still live in a world where people make important social and political decisions based on moral absolutes, with an insistence on traditional and unchangeable religious values. It is essential, therefore, that teachers of religious history promote discussion on the possible flexibility of religious ideologies: is religious rhetoric part of an unwavering, scriptural tradition, or do those who practice religion create the rhetoric? Moreover, do human self-interest and socio-economic change always trump religion? Are social ideologies always stronger than religious tradition? After studying the creation of a modern industrial economy in Europe for these five weeks, I am convinced that analyzing the evolution of religious rhetoric in early modern Europe, which is such a transitional phase of history, can illuminate how social, political, economic and cultural change can guide or completely alter the morals and ideologies of a society. Eric Hobsbawm and Keith Wrightson both argue th... ...New Press, 1999. Lynn, Martin. ââ¬Å"British Policy, Trade, and Informal Empire in the Mid-Nineteenth Century.â⬠In The Oxford History of the British Empire, the Nineteenth Century, vol III, edited by Andrew Porter, 101-121. Oxford, New York: Oxford University Press, 1999. More, Thomas. Utopia. Translated by Paul Turner. London: Penguin Books, 2003. Oââ¬â¢Brien, Patrick. ââ¬Å"Inseparable Connections: Trade, Economy, Fiscal State, and the Expansion of Empire, 1688-1815.â⬠In The Oxford History of the British Empire, The Eighteenth Century, vol. II, edited by P.J. Marshall, 54-77. Oxford, New York: Oxford University Press, 1998. ____. ââ¬Å"Mercantilism and Imperialism in the Rise and Decline of the Dutch and British Economies 1585-1815.â⬠De Economist 148, no. 4 (2000): 469-501. Wrightson, Keith. Earthly Necessities. New Haven and London: Yale University Press, 2000.
Monday, November 11, 2019
Radical Feminism Versus Liberal Feminism
Feminist theories are an extension of feminism into theoretical and philosophical discourse. They aim at understanding of the nature of gender inequality . They in turn examine womenââ¬â¢s social roles and life experiences . While in general some provide a critique of social relationships . Most feminist theories also focus on analysing gender inequality and the promotion of womenââ¬â¢s rights, interests and issues . Among such theories are the Liberal feminism and the Radical feminism theories. While Liberal and Radical feminism both seek to ensure that women have access to resources and human rights in a gender equal environment they however do not necessarily employ similar methods in achieving these results. Each has its own distinct reason behind whatever methods they engage to achieve their goals. Wikipedia the free internet dictionary defines feminism as ââ¬Å"the belief that women have equal political, social, and sexual, interlectual and economic rights as men do. It a discourse that involves various movements, theories and philosophies which are concerned with the issues of gender differences . The adaptation of the equality for women and the campaign for womenââ¬â¢s rights and interestsâ⬠. Ritzer (1992) indentifies feminism as that board of theories which analyse the social world of the point of views of women and other minority groups and the major objective is to investigate the situations and experience of women in diverse societies. Britannica encyclopaedia indentifies the term feminism as used to describe a political or economic, cultural, or economic movement aimed at establishing equal rights and legal protection for women. It involves political, cultural sociological theories . As well as philosophises concerned with issues of gender differences. It also is a movement that advocates for womenââ¬â¢s rights and interests. Patriarchy according to Robert (1991) is ââ¬Å"derived from a Greek word Patria means father and arche means to rule, beginning, and origins. A male head of the family excising autocratic authority or by extension a member of the ruling class, government of a society controlled by senior men. â⬠Scafer (2000) describes a radical group as a group that is set apart from others because of obvious physical differences. According to Bryson in Haralambos and Holborn (2000), ââ¬Å"radical feminism is a theory that views women as an oppressed group which has to struggle for its liberation against its oppressors. â⬠According to Harton and Hunt , ââ¬Å"a liberal is one who accepts the social system as basically sound but feels that extensive reforms maybe needed. â⬠Liberal feminism is the first form of feminism recorded; it asserts the equality of men and women, through political and legal reform. Itââ¬â¢s mostly individualistic thus it focuses mainly on womenââ¬â¢s ability to show and maintain their equality through their own action and choices . It looks closely at the interactions that occur between men and women in the public sphere . Liberal feminism cites such interactions as the starting ground from where to transform society into a more gender equitable place . However other issues important to liberal feminists also include reproductive rights , abortion access, sexual harassment voting , education , fair compensation for work , affordable health care , and bringing to light the frequency of sexual and domestic abuse against women. This philosophy tends to have a neutral vision towards different gender. It requires women to mould themselves to fit a citizenship that already exists. On the other hand Radical feminism is a movement that got its inspiration largely from the Marxist theory. It addresses issues Liberal feminism overlooked. It is a ââ¬Å"currentâ⬠within feminism that pays a great deal of attention to the theory of patriarchy. According to Haralambos, Horlborn and Heald (2000), ââ¬Å"Radical feminism blames the exploitation of women on men. â⬠The term Radical is derived from the Latin word Radix, radic, meaning the root. Radical feminist strongly believe that the root cause of the oppression of women emanates from the patriarchal society that they exist in. The main perpetrators being male. They identify patriarch as a system of power that organises society into a complex of relationships based on an assumption of males being the more superior of the sexes. The end result in such societies is the oppression of women by men . Radical feminists identify only one solution, to challenge and completely overthrow patriarchy by whatever means possible . Including opposing standard gender roles. Whatever they see as male oppression of women calls for a reordering of societyâ⬠, Wikipedia the internet free dictionary. Liberal feminists generally work for the eradication of institutional bias and the implication of better laws. They legally challenge ideas and practices that result in women being seen as second class citizens. They do not challenge capitalism, patriarchy or any other fundamental structures of society. They a dvocate for transformational changes. Liberal feminists wish to achieve gender equality by working with the system rather than over throwing it , or example liberals do not call for the abolishment of the marriage institution instead they want the institution to be structured in such a way that it is not oppressive and imbalanced . In contrast Radicals are extremists and they strongly believe in a revolutionary change. Radicals on the left wing according to Henslin (1995) believe that subjugation of women is the most basic and fundamental cause of oppression. Radicals therefore believe that the only way to deal with that oppression is to have a complete radical change . They unlike the liberals, they call for the eradication of the existing structures that result in women being oppressed. Campbell and Warsaw (1970) postulate that radical feminism aims to challenge and over throw patriarchy, opposing gender roles and what they identify as male oppression of women. Liberal feminist movement is preferred by government than other forms of feminism movementââ¬â¢s. The liberals see value in working with the system therefore usually the liberal feminists work hand in hand with the governments. For example in the United States of America Liberal Feminism have historically worked for the ratification of the Equal Rights Amendment which ensures that men and women are treated as equals under democratic laws that also influence important spheres of womenââ¬â¢s lives including reproduction, work and equal pay. In Britain they supported such measures as the Sex discrimination Act (1975) and the Equal Pay Act (1970) in the hope that these would help end discrimination. Were as radical feminists donââ¬â¢t work closely with the government and neither does the government desire to work with them. To them the government also represents within it patriarch. At the same time the government views the radicals more often than not undesirable as they advocate certain changes that do not necessarily work hand in hand with what the government desires. Most times conflict occurs between the two. Radical feminism places emphasis on the oppression of women by men . This idea distinguishes the Radical theory from the Liberal theory as the later concentrates on the oppression of both men and women. Unlike the radical feminists, liberal feminist take into consideration less dominant men who are oppressed by other men. Thus liberals view gender inequality as power that men have as a group over women and also the power that some men have over women. According to Valerie Bryson (1999) radical feminists see women as an oppressed group who had to struggle for their own liberation. Radical feminists view society and especially the society and especially the family as the key institution oppresses women in modern society. Similarly, liberal feminist also believe that the social system catalyses gender inequality. They believe that society should not impose separate roles for women and those they should be allowed to compete freely with men and they should enjoy the same privileges and opportunities. Radical feminists challenge and thrive to completely over throw patriarchy, by opposing the normal gender roles. They believe that male domination over women is as a result of gendered roles. Such roles have a diminishing effect on the importance of women is society. They argue that men exploit women because of the free domestic labour that they provide. Women are excluded from other important issues such as politics and positions of power and influence. On the same note liberal feminists identify gender roles as one of the main reasons responsible for gender inequality. They believe that childhood conditioning prepares the children for the inflexible and rigid gender roles that they take up in the future. Valarie Bryson (1999) identifies Radical feminism, ââ¬Å"it tends to ignore variations in experience of oppression of women of different classes and ethnic background. Radical feminism originated from the west. Most radicals are white hence radical feminism tends to concentrate on those problems that affected the white women. Very little attention is paid to those that affected the black women. Similarly, liberal feminism originates from the western hemisphere hence most who subscribe to this school of thought are white women . According to Giddens (2004), ââ¬Å"liberal feminists aim for gradual change in the political, economic and social systems of western societies. â⬠Therefore liberal feminism too tends to ignore the experiences of women in other societies. The liberal feminists have played a huge rule in ensuring that women in Zimbabwe have access to resources and opportunities . They set up organisations that see to the welfare of women. For example the Musasa Project. This project aids mostly women who would have been subjected to violence and the aid is for free. It has assisted women to come to terms with issues such as physical abuse by spo uses and boyfriends as well as to help them realise that it is not right them to be abused in such ways. Likewise radical feminists have fought for women to have equal access as men to resources. Through doing so several groups have been formed by the Radical feminists in Zimbabwe organisations such as WOZA and Girl Child. WOZA, Women of Zimbabwe Arise is an organisation that was started in 2003 by women who felt compelled to empower female voices in Zimbabwe. Their main objective was to achieve social justice for women as well as to provide them with a forum on which they could speak about the things they want for their country. In conclusion both liberal and radical feminism provide women all over the world with a platform to share their experiences. They both involve the formation of organisations that provide a voice for women to be heard. While Liberal feminists challenge only ideas and practises that treat women as second class citizens. They concentrate mostly on the public sphere issues, for example representation off women in politics and women being paid equal salaries with men when performing similar jobs. While on the other hand the radical feminists challenge the private interaction that exists between men and women. They concentrate on the private sphere issues, for example non-rights to sexuality, rape and violence. The end of the day both theories work towards enabling women to achieve their full potential REFERANCES_ _ Charvet . J. (1982) Morden Ideologies Feminism En. wikipedia. org/wiki/Feminism Haralambos, M and Holborn. M, (2000) Sociology ;Themes and perspectives. Harper Collins, London _Henslin, J, M, (1995). Sociology :Alyn and Bacon London_ Rizter, G. (1992) Sociological Theory. McGraw-Hill, Ino, New York. _ _Schaefer R. T (2004) Sociology ; A Brief Introduction 5th Edition , McGraw , New York_ Giddens A Sociology 4_th Edition (2004) Blackwell Publishing _ Warsley , P. (1970). Introducing Sociology. Prengin Books, New York WOMENââ¬â¢S UNIVERSITY IN AFRICA NAME ; Ndafadzwa Chuchu PROGRAM; Bsc (Hons) Management and Entrepreneurial Dev_ _ ID NUMBER ; WMG0308090028 LEVEL _ ; _1. 2 MODULE ; Gender in Enterprise *LECTURER *; Mrs Kashora QUESTION ; Compare and contrast Radical and Liberal Feminism
Friday, November 8, 2019
Induction Program Essays
Induction Program Essays Induction Program Essay Induction Program Essay Although orientation programs are design to reduce stress associated with starting the new job, quite often new employees are presented with huge amount of information and procedures, compressed into short brief which only increases the level of anxiety their experience. It is up to management to find the right balance. In Australia where unemployment Is at Its lowest mark since 1974 and stands at Just 4 per cent, staff shortages in hospitality Industry are significant (Austin, 2008). Keeping the new employees at the Job by developing well-designed orientation program Is than vital. The purpose of this paper is to develop an induction plan for the first month of work for a restaurant hostess. To do so a short description of a restaurant and few assumptions are needed. Restaurant is located in historic Rocks area in Sydney. It is a busy restaurant with capacity of 800 guests. Big terrace has about 350 seats and caters for a la carte customers, inside of the restaurant holds up to 450 guests and is mainly used for weddings and various functions. Open for business 7 days and nights. First two days of the orientation program would be away from normal, everyday duties and delved Into three and five hour blocks. DAY 1 (3 hours) On the flirts day new employee will get familiar with the organization and the property as a whole. Main occupational health and safety issues will be also discussed. General Manager is going to conduct the general property orientation and cover topics such as: Restaurants mission statement Management philosophy Personal forms polices and procedures Role of employees In meeting company goals Relations between guest and employee People AT teen company History An employee should benefit from this part of induction by having better understanding of companys expectations of them. Employee feels how important and valuable he/she is for an organization. Motivation and commitment is also established at this stage. General safety and emergency procedures should be than introduced (appendix 3). For example: Always clean up spills and breakages immediately. It is usually someone else that gets hurt. Dispose of broken glass or breakages in proper receptacles. Inform managers of any accidents immediately. Know where the fire extinguishes and exits are. Report any hazards to your OCHS committee member and/or manager. If an injury occurs at work o must complete an accident form. It is employer responsibility to ensure that employees have appropriate OCHS skills and is regulated by the NEWS OCHS act. Induction program provides organization with the opportunity to train new staff in accordance with their OCHS policy and programs (Work Cover NEWS, 2003). It is advisable that this information is presented in written and verbal form, and supported by a tour of the property. Orientation kits are given to the Hostess to support discussed matters, such as policies and procedures (appendix 3) and information about hostess training (appendix 1). Orientation kits enable employees to reflect on the information and think of questions they may want to ask. DAY 2 (5 hours) Second day of orientation program will focus on topics directly related to Job performance. Responsibilities presented in Job description will be analyses. As for the Restaurant Hostess main duties would be to greet and seat guests, offer menus, let them know who their waiter is and farewell them. Busiest time for the hostesses is between 12. 30-1. Pm for lunch and 7. 30-9. Pm for dinner, after that time pressure is shifted to the floor staff. New hostess should get familiar with number of tasks which may assist with overall service of the guests (appendix 1): Re setting tables Running food Running drinks Clearing tables Taking orders Polishing cutlery Folding napkins Washing glasses t Is a general practice Tort nosecones to perform canceling or receptionist Gutless rater they get to know reservation system of the restaurant. By allowing the hostess working one shift per week as for example receptionist, apart from sense of variation it also gives them physical and mental break from usual duties. Being on their feet for up to 8 hours and smiling on the same time could be tiring. Therefore general cross-training should be provided and run by receptionist/cashier. Importance of grooming and appearance (aesthetic values) should be underlined (appendix 1). For example: black shoes, long pants (no Jeans, hipsters or mid drifts), ironed black long sleeve shirt. Hair neatly tied back, minimum Jewelry. No oversized earnings. Subtle make up and clear nail polish. Importance of body language and being hospitable should be brought forward. The nature of hospitality industry is working with the public. High level of general and personal hygiene as well as safety is than essential. Hostess is then introduced to people she will work and interact with as well as to office workers (Function Managers, Wedding Coordinators). This aspect is in particular important since Hostess is usually the first person customer faces when coming to the restaurant. Hostess should know how to deal with people coming for a meeting with MM, trying to sell something, asking for a Job or inquiring about wedding or function. Various policies and procedures are discussed, including those related to start and finishing times, rosters, holiday requests, sickness, payroll, superannuation, staff meals, staff concessions and trial period (appendix 3). It is important to take that part of orientation seriously, but unfortunately many managers tend to delegate closest available employee to help with induction process. The opportunity of directly influence employee behavior is than lost. OCHS issues differ for specific Job areas. They are outlined to the new employee it detail on the second day of induction program. In a particular restaurant analyses in this paper Hostess can be exposed to number of hazards: UP radiation (Restaurant front-desk is situated outside) wet environments Animal and insect bites Lifting and shifting tables Assaults Outside gas heaters Uneven surface Hot, cold and Appropriate control measures are than introduced and discussed. Minimizing UP exposure Protective clothing Ann-insect sprays Proper posture when lifting Handling difficult guests and complains Following manufacturer/supplier procedures when using special equipment Avoid running and wearing high hills I newer are many advantages Tort provoking detective Neal Ana estate training. Companys image is enhanced; costs related to labor turnover, accidents and absenteeism are reduced; employee satisfaction is improved; and main goals and objectives of the company are meet more effectively and efficiently (Work Cover NEWS, 003). Importance of creating safety culture in the company is great. During remaining 28 days of induction program, main focus would be laid on close supervision. Managers will observe and assist the new employee in the process of learning the new Job. While performance of the new employee increases, time spent on watching and helping new employee should decrease (Woods, 2002). The best and effective way for a new hostess to learn her Job is to observe and work with more experience worker (Head Hostess). Some organizations call it buddy program and in this case such program would be appropriate. In practice managers tend to make the mistake of roistering new hostess alone for the lunch shifts Monday to Thursday because is not busy. Inexperienced hostess is than confronted with unfamiliar and new scenarios and quite often various mistakes occur, which could cost company lost business or bad image. After about a week of on the Job training, manager should have a meeting with the new employee and discus the progress to date and talk about expectations towards him in the future. Formal, first appraisal should take place at the end of the orientation program and could be marked as an end point of he process. Managers could than present the new hostess with a short test to determine level of orientation. Job related questions and case scenarios could be included in the test. For example, what do you do in a situation when: There is a booking for 15 people on a busy Saturday night for pm, at 7. 20 they are still not here. Peak hour at the restaurant, someone is enquiring about Job vacancies. Family birthday party, couple of kids are running around bare foot. Customer tells you about his food allergies while you sitting him. Queue at the door is getting big and you can not cope. Drunk and abusive arson approaches front desk. New employees who are adequately orientated should answer those questions correctly. At that time decision about the future of the new employee have to be made. Companies who have well-designed and developed induction programs are more likely to perform better in a competitive hospitality industry. Orientation programs are especially important to big organization as it is fairly easy for a new employee to disappear in the crowd. Some sophisticated new workers can trick the management by well performing only when they know that they are being watched. Induction orgasm help companies keep valuable workers and avoid getting stuck with someone they do not want, before is too late.
Wednesday, November 6, 2019
The Meaning and Origin of the Last Name Ramirez
The Meaning and Origin of the Last Name Ramirez Ramirez is a patronymic name meaning son of Ramon or son of Ramiro, a given name meaning wise protector,à from the Germanic elements ragin, meaning counsel and mari, meri,à meaning fame. The name is said to have originated with the à Visigoths, a Germanic goth tribe that settled in the Iberian Peninsula (present-day Spain and Portugal) during the 5th century. Ramirez is the 42nd most popular surname in the United States, the 10th most common surname in Mexico and the 28th most common surname in Spain. Surname Origin:à Spanish, Portuguese Alternate Surname Spellings:à RAMIRES, REINMER, REMER, REIJMERS, REYMERS, REMIREZ Famous People With the Last Name Ramirez Sancho Ramà rezà - King of Aragon (1063ââ¬â1094) and King of Navarre (1076ââ¬â1094)ngel de Saavedra y Ramà rez de Baquedanoà - Spanish poet and politicianAramis Ramà rez - Dominican former MLB professional baseball playerJosà © Ramà rez - founder ofà Ramà rez GuitarsManny Ramirezà - Dominican American former MLB professional baseball playerLuis Ramà rez de Lucena - 16th-century Spanish chess grandmaster Where Do People With the Ramirez Surname Live? The surname distribution data atà Forebearsà ranks Ramirez as the 140th most common surname in the world, identifying it as most prevalent in Mexico and with the highest density in Costa Rica. The Ramirez surname is the 7th most common last name found in Colombia, 8th in Costa Rica, 9th in Mexico and Guatemala, and 10th in Paraguay. The Ramires spelling is much less common, ranking 10,317th in the world, and is most prevalent in Portugal and Brazil. Within Europe, Ramirez is most frequently found in Spain, according toà WorldNames PublicProfiler, especially in the Canary Islands and the southern provinces ofà Cdiz,à Mlaga,à Jaà ©n, and Sevilla in the Andalucia region. Genealogy Resources for the Surname Ramirez 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? 100 Most Common Spanish SurnamesHave you ever wondered about your Spanish last name and how it came to be? This article describes common Spanish naming patterns and explores the meaning and origins of 100 common Spanish surnames. How to Research Hispanic HeritageLearn how to get started researchingà your Hispanic ancestors, including the basics of family tree research and country-specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean and other Spanish speaking countries. Ramirez Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Ramirez family crest or coat of arms for the Ramirez surname.à Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.à Ramirez Family Genealogy ForumSearch this popular genealogy forum for the Ramirez surname to find others who might be researching your ancestors, or post your own Ramirez query. FamilySearch - RAMIREZ GenealogyAccess over 5.8 million free historical records and lineage-linked family trees posted for the Ramirez surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. RAMIREZ Surname Family Mailing ListsThis free mailing list for researchers of the Ramirez surname and its variations includes subscription details and a searchable archive of past messages. DistantCousin.com - RAMIREZ Genealogy Family HistoryExplore free databases and genealogy links for the last name Ramirez. The Ramirez Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Ramirez from the website of Genealogy Today. Sources Cottle, Basil.à Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.à Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.à Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.à A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.à Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.à A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.à American Surnames. Genealogical Publishing Company, 1997.
Monday, November 4, 2019
Discuss the arguments for and against the use of toluidine blue Essay
Discuss the arguments for and against the use of toluidine blue staining as a screening method for oral cancer in dental practic - Essay Example This paper elucidates on the arguments for and against the use of toluidine in screening for oral cancer. The use of toluidine blue in uterine and oral cancer screening was pioneered by Richart in 1962. A 1% aqueous solution of toluidine blue is painted over the target area for ten seconds followed by a rinse of 1% solution of acetic acid. The toluidine blue binds to the DNA on surface cells, causing the surface to take on a bluish hue. The amount of DNA material present may be used as an indication of suspected dysplasia or neoplasia (Richart 1962). 2.0. Arguments for toluidine screening Jones and Rankin (2008) consider toluidine blue staining as a diagnostic aid for the dental professional in the evaluation of the possible malignancy of oral lesions. The potency of staining with toluidine blue has been likened to that of brush biopsy in terms of early detection, speeding up of biopsy and subsequent diagnosis of oral cancer. Application of aqueous toluidine blue to a lesion followed by a rinsing of 1% acetic acid results in selective binding with dysplastic and malignant cells accurately. The blue stain also marks a good site to extract for biopsy. Extreme care should, however, be practiced to ensure that the dye is neither mutagenic nor carcinogenic for best results. Patton, Epstein and Kerr (2008) performed a systematic review of literature related to several adjunctive techniques used in the early detection of oral premalignant and malignant lesions or OPML, such as toluidine blue. A total of 23 articles were reviewed wherein the majority focused on the use of toluidine blue. Results of the review revealed the effectiveness of toluidine blue in diagnosing oral premalignant and malignant lesions in high-risk populations and suspected mucosal lesions. However, clinicians are advised not rely much on diagnostic adjuncts alone. A complete oral mucosal examination is recommended together with specialty referrals or tissue biopsy to correctly diagnose OPML. Epste in, Silverman, Epstein, Lonky and Bride (2008) evaluated the effects of ViziLite, a chemiluminiscent light source in conjunction with toluidine blue in the process of verifying lesions identified by oral soft tissue examinations. Lesion assessment by chemiluminiscense combined with toluidine blue staining was compared with conventional visual examination. Subsequently, the suspected lesions were subjected to biopsy and diagnosed through conventional histopathological methods. Moreover, toluidine staining was performed on lesions related to severe dysplasia, carcinoma in situ, and squamous cell carcinoma. Results of the assessment show an improvement in the brightness and sharpness of margin in 60 out of 97 identified lesions that underwent the chemiluminiscent exam. Meanwhile, toluidine staining exhibited a false positive rate of 55.26% while maintaining a 100% negative predictive value (Epstein, Silverman, Epstein, Lonky and Bride 2008). Fedele (2009) described toluidine blue as an indispensable tool in identifying the area damaged by a malignant lesion due to its ability to stain nucleic acids. This effect makes it easier to remove malignant lesions since toluidin blue clearly marks the boundaries of the lesion, thus allowing precise excision. Recent studies on the use of toluidine blue were rather limited due to the dearth of research efforts in relation to randomized controlled trials, histological diagnosis
Saturday, November 2, 2019
Sex and Violence in Popular Culture Research Paper
Sex and Violence in Popular Culture - Research Paper Example The paper focuses on the influence of popular culture on the controversial societal issues like sex and violence. Before going on the discussion, the terms sex, violence and popular culture will be defined first as the meanings contribute to the understanding of the subject matter. Sex is usually equaled to gender as they are interchangeably used in everyday conversations. In reality, sex and gender are different. The former relates to physiological characteristic as the latter is a social concept. Sex is also an act that shows physical contact for procreation. Gender depends upon sets of social norms affected by culture and tradition that set apart males from females (Wilson 1-2). The other term to define is violence. Violence responds to conflict as harm is afflicted physically, emotionally or mentally on other people as a result of human action. Violence includes social injustices such as racism and poverty (Daoust 290). Both of them are linked to popular culture. Popular culture deals with the everyday living of people as the theme reflects the lives of the common people (Browne 5). The study deals with the negative effects of the prevailing images shown by the popular culture to the increasing cases of sex and violence as the two societal problems occur in the recent years in response to what the majority people believe. As people throughout their lives seek for learning about the world and its meanings, interactions happen as the humans in the society share experiences. People have roles to play in their lives as the society dictates as standards and acceptable behavior. The roles do not have strict and rigid boundaries as people can have various roles that show flexibility. People can take charge of their lives and choose particular roles to play. Play is important in socialization and building of the personalities of people as personalities affect the roles that people play. In terms of personality traits, the gender is also affected. Nowadays the avail ability of television programs and video games are widely used by people for information and relaxation. Such popular media affect the roles of women as the video games portray women maintaining beauty and men protecting women even with the use of violence (Dietz 425-426). The portrayals in videogames become very blatant as more people, the young and the old make use of the high technology games for their relaxation. Video games pose hazards in the view and existence of sex and violence as they portray women as sex objects and men as aggressive in nature. The games also show some gender inequality as women are underrepresented in games according to several video game magazines used in the studies done by Dill and Thill. Both the magazines and the games featured there make use of stereotypes in portraying masculinity and femininity like scanty clothes for female characters and brutal weapons for male characters (Dill and Thill 858-859). Stereotypes generalize the categories for showi ng what men and women must be and what they must be not. In reality, it would be impossible to make use of those stereotypes as people are different from one another. Violence and sex were also seen in a particular videogame called Grand Theft Auto: San Andreas as the protagonist or the controllable in-game character is an African-American who encounters racism, violence, sex and all other societal problems on his way home. Black males were
Thursday, October 31, 2019
Outline Essay Example | Topics and Well Written Essays - 250 words - 62
Outline - Essay Example There, Michelangelo learned the technique of panel painting for a few months. He was supposed to stay there for not less than three years, but an extraordinary opportunity opened to him. At the recommendation of Ghirlandaio, he moved into the house of Florentine ruler Lorenzo the Magnificent. One of the powerful Medici families, where he studied classical sculpture in the Medici gardens (Poeschke 26). This is a great time for Michelangelo; his experience with the Medici group, permit him access to the social elite of Florence, which allowed him to learn under the respected sculptor Bertoldo di Giovanni, Donatellos pupil, and introducing him to prominent poets, Humanists and scholars . Piero de Medici initiates Michelangelo to the Augustinian friars from the Church of Saint Spirit in Florence, who was hosting the young talent within their convent. He was given a special permission to learn cadavers for insight into anatomy; through the introduction to corpses he had an adverse effect on his health. These combined factors laid the basis for what would become Michelangelos unique style: a muscular concept and reality combined with a touching beauty. As a sign of appreciation to the friars, Michelangelo made a wooden Crucifix, which is still inside the Church of Saint Spirit. Slightly before the Medici family were banished from Florence, Michelangelo moved to Bologna hosted by Gianfranco Aldrovandi and then to Venice, where he continued his studies of literature and sculpture practice. He returned to Florence in 1495 where he begun the work as a sculptor, modeling his style after masterpieces of classical antiquity, In 1496, Michelangelo moved to Rome because of the famous Sleeping Cupid affair that had made him a reputation. He hoped to find new donors for his creations. He started modeling a marble Bacchus, under the patronage of the banker Jacopo Galli. On August 27, 1498 Michelangelo signed his first break
Monday, October 28, 2019
Don Quixote Essay Example for Free
Don Quixote Essay Fiction and Metafiction in Borges Ficciones and Cervantes Don Quixote dela Mancha Unbelievable and amazing may perhaps best describe the literature that the world has as of the moment. It is unbelievable because who would have thought that the wide spectrum of literary works would be so great in number? At the same time, it is amazing as the progress and history which literature has gone through are truly marvelous. The literary works which are within humanitys reach are incomparable to what people back then had. The literary works of the moment which are within humanitys reach is a compilation of history, art, language, the sciences, and politics of every generation, culture, and nation. Truly, literature has such a monumental scope within its pages that sometimes, a person may be lost with so many things literature has to offer. Literature is both fact and fiction and is inspired both by history and creative imagination. The elements within literature are all reflections of the realities of society, but these things can still be considered as fictionalââ¬âafter all, fact is fact and pure truthââ¬ânothing more. But what if something fictional seems so real that it seems to be factual and true? What if a person or a character which is just imagined seems to be a real person of this world? What if the line between reality and imagined is confusing and seems to be separated by nothing at all? Two authors by the name of Jorge Luis Borges and Miguel de Cervantes Saavedra are the answers to such questions. Saavedra who wrote (or ââ¬Å"supposedly re-wrote) the famous adventure of Don Quixote dela Mancha and Jorge Luis Borges who wrote the seventeen literary pieces contained within Ficciones are fictional writers. When a person talks about fiction, it usually pertains to one thingââ¬âcreated by the imagination. Thus, it means that any work of fiction is merely invented by any person and that any fictional work is not true, is false, and can never be a fact. Yet, Saavedra and Borges have created literary works which are fictional but they seem so real and true that a person is left to believe that they are indeed the truthââ¬âmetafiction. Metafiction, according to Patricia Waugh, is ââ¬Å"a term given to fictional writing which self-consciously and systematically draws attention to its status as an artifact in order to pose questions about the relationship between fiction and realityâ⬠(qtd. in Liu). Thus, metafiction is indeed fictional and from the imagination, and it aims to confuse readers about what is real and what is merely created by a person. How does a person achieve this? Again, according to Patricia Waugh, ââ¬Å"such writings not only examine the fundamental structures of narrative fiction, they also explore the possible fictionality of the world outside the literary fictional textâ⬠(qtd. in Liu). Thus, an author creates a fictional world and creates another fictional world within the already imagined worldââ¬âcreating a metafictional world. In Borges Ficciones and Saavedras Don Quixote dela Manchaââ¬âthis metafictional world is truly what they have conjured up. Ficciones is a book which contains seventeen fictional literary pieces that seem to be real. Each piece has its own world, own elements of characters, settings, and even at some point, its own mind and language. There are pieces such as the Library of Babel that appears to be real and true that a reader also wants to believe that such place is true. In that particular piece (from Part One of the book), Borges describes a library in length and in awe. The whole thing seems to be an introduction to a novel of some sort, and yet at the same time, it also seems to come from a real book full of factual evidences that such a library exists. In the following excerpt, Borges describes the library and the people who are fascinated with it: ââ¬Å"When it was proclaimed that the Library comprised all books, the first impression was one of extravagant joy. All men felt themselves of a secret, intact treasure. The universe was justified, the universe suddenly expanded to the limitless dimensions of hopeâ⬠(83). However, further in the Library of Babel, Borges even talks of mystical books such as the Vindications which are ââ¬Å"books of apology and prophesy which vindicated for all time the actions of every man in the world and established a store of prodigious arcana for the futureâ⬠(83). What Borges has created is a fictional world, but a reader may find that world to be so palpable and genuine that it appears to be impossible that it is just imagined. The same conclusion can be given to Saavedra and his work on Don Quixote dela Mancha. In Saavedras work, the book is divided into two partsââ¬âone is the tale or adventure itself of Don Quixote and the second part is the metafictional work wherein the author talks directly to the readers and even to the characters that they all seem to be real people when clearly, they are all imagined. The ridiculous adventure of Don Quixote and his ââ¬Å"squireâ⬠Sancho Panza is so preposterous (as with the example of the enchanted peasant girl or the basin turned into a knights helmet), far-fetched, and humorous that a person will not for a second think that the entire tale is true. However, when Saavedra writes the second part of the book, doubts and hesitations replace the earlier convictions. For example, in the first part, Saavedra writes about a Dulcinea who was believed by Don Quixote to be a princess in disguise of a peasant girl when in fact, she really is a peasant girl. Later on though, Saavedra explains this turn of events in Don Quixotes life: ââ¬Å"I have reason to think that Sanchos artifice to deceive his mater, and make him believe the peasant girl to be Dulcinea enchanted, was in fact, all a contrivance of some one of the magicians who persecute Don Quixote â⬠(369). Therefore, Saavedra has created two worldsââ¬âone that is entirely fictional wherein the character of Don Quixote resides, and the other is metaficitonal wherein the character of Don Quixote does reside still but which it is explained why he has such ridiculous notions of chivalry and enchantments. In conclusion, though metafiction may seem to be such a complex and wondrous thing, it cannot exist without a person knowing first what is fictional. Metafiction exists in the world of fictionââ¬âa person cannot write or create a metafictional world without going into a fictional one. That is like a person wanting to break the rules without knowing what were the rules in the first place. Literature is truly complex but at the same time unbelievable and amazingââ¬âSaavedra and Borges can attest to that. Works Cited Borges, Jorge Luis. Ficciones. New York: Grove Press, 1962. Saavedra, Miguel de Cervantes. Don Quixote dela Mancha. New York: Penguin Group Incorporated, 1957. Lui, Kate. ââ¬Å"Theories of Metafiction. â⬠Postmodern Theories and Texts. 1998. Department of English Language and Literature, Fu Jen University. 4 Aug. 2009.
Saturday, October 26, 2019
Impact Of Social Networking On Customer Relationship Management Marketing Essay
Impact Of Social Networking On Customer Relationship Management Marketing Essay Abstract-Dealing over the Internet is becoming extremely important. Now the organisations have a tremendous opportunity through using the internet by specifies how to increase revenue and how it can reduce the cost of sales through using the Internet power. Internet at the present time is not just an additional business channel, but even more, it is a strategic business channel through which organisations can showcase their products and services. E-Business Relationship Management, Customer Relationship Management is managing of all customers and business partners through the Internet and social networking. It is not anything else but the management of customer relationships, which contains two of the scenarios, Business to consumer scenario and Business to Business scenario. Customer Relationship Management is the strategic process to put the customers in the middle of the business world. CRM is the solution that will give the organisation all the necessary information for successful managing the customers. Index Terms-Customer relationship management, E-business, Social networking. INTRODUCTION THE Social community sites have now become available to the mainstream and individuals as from over the world have adopted this new phenomenon in the making and sharing of content. When this phenomenon started, the small online communities were the leaders of social community sites and are partly responsible for their extraordinary growth. Nowadays, social community has become one of the most popular applications on the Internet since the burst of the dot-com bubble (Chan, 2007). Also many social community sites surpass even the great Google in page hits in 2006. In addition some social community sites are targeting the business community. This tendency makes viable new business models that are semi-private and by subscription only. New e-commerce benefits to the side, the popularity of these sites have seriously heightened the threats of criminal elements, such as predators, hackers and copyright violators lurking in them. Introduction to CRM in the context of e-business Organisations are facing rapid paced changes in their business environment and this change relates to evolving customer needs, evolving technologies for meeting customer needs. Change is the only constant in an organizations life (Drucker, 1992). using technology able the companies to applied the automation in trading area this new technique leads the markets to create new policy to customer relationship management in old days markets used face to face trading thats mean you should be in the store and the body language and speaking with the worker will motivate you to buy or not, put in the now trading approach no need for being in hand, its the on-line business method. Now by changing the over all paying method from physical to virtual thats mean you should change your CRM policy and create now aides to managing customer relationships by using technology in e-business. Customer relationship management has many definitions and thats referred to the researchers or organisations view; Customer relationship management is neither a concept nor a project. Instead, its a business strategy that aims to understand, anticipate and manage the needs of an organisations current and potential customers. It is a journey of strategic, process, organisational and technical change whereby a company seeks to better manage its own enterprise around customer behaviours (Brown, 2000). In general from the definitions, CRM created to managing the customer files which contain basic information about the clients to understand and predict the customer needs and the customer behaviours. In accordance to Gefen and Ridings (2002), Can be divided the CRM into three functional categories and that is operational, analytical and collaborative CRM. Operational CRM category, as well-known as front-office CRM, Enables and simplifies communication and areas which involve direct contact with customers occur, such as e-mail promotion (Romano, 2003). Operational CRM efforts to provide smooth integration of back-office processes with customer interfaces and described CRM products on the market. Analytical CRM category, as well-known as back-office CRM, regards understanding the activities of customer that happened in front office and enable an organisation to analyse customer relationships using data mining to increase loyalty and profitability (Gefen and Ridings, 2002). Collaborative CRM category, a centre of communication and coordination network that provides the tracks for customer and supplier (Schubert Koch, 2002); It can also mean the channels of communication such as the Internet or e-mail or voice applications. Customer Relationship Management, which contains two scenarios, Business to Consumer scenario (B2C) and Business to Business scenario (B2B). From compared B2B scenario and B2C scenario will be noted that B2B closing with a supplier-vendor relationships based on history, performance and trust as well as after-sales service is of great importance; B2C market may a small but fast growing and require different kinds of relationships, information and communication approaches (Zeng and Wen Yen, 2003), B2C relationships are usually of shorter duration with shorter sales cycles and more transactions driven. B2C consumer may be seeking a combination of comfort, price and capabilities of product. The information collected around the consumer usually include demographics, past and present purchase behaviour, psychographics and preferences. A new expression for taking care of customers over the Internet, eCRM, is applied lately by some organisational and academic societies (Ragins and Greco, 2003). Social networking revolution and implications for business Humans in all cultures form complex social networks; the expression social network at this point means ongoing relations between people who are engaged in the group, either for particular reasons (such as fantasy basketball, diabetes support groups) or for more general expressions (like families, friends, social clubs). Membership of these networks may be relatively permanent (like extended families) which couldnt be changed. Or flexible (like club support groups) which may be changed. Studying social networks, makes interaction between individuals, has been considered as a main research topic in sociology (Wasserman, 1994). Many theoretical models were built to study such models and later on and Based on computerized data capability of managing large data, it is possible now to analyze real social networks that were purely theoretical researches. Boyd Introduced the following description for Social Networking Sites as, Social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system (Boyd, 2007). Building online communities of people who wish to share interests, knowledge and/or activities, or who are concerned in exploring the interests, knowledge and activities of others. Social networking websites not only allow the ability for persons to communicate with each other but too enable persons to find individuals with the same of interest. Once they find out each other, members can form specific societies On the basis of their mutual interests. Social networking websites continues to growing up in popularity, companies can no longer only rely on traditional methods (print, radio, television, etc.) to impose the public perception of their products. On the contrary, these new channels of communication too provide organisations means to discover and maintain a persistent contact with their constituents of the most vocal. This information can be harnessed by organisations to use social networks to help consumers identify the most influential and participate in the campaign of product development, and improve the feeling of the brand. Finally the organisation marketing and services efforts can be enhanced by social networking. But to take advantage of social networks in a manner consistent, sustainable and open for analysis, the organisations need to customer relationship management solutions that present the right capabilities. The organisation that will enable individuals to build relationships and societies at the most easily way with other they trust, that organisation will win. The powerful idea in social networks is the concentration on making geographic place irrelevant. Social Community recognizes that people love to connect with people similar to them. But it may be more powerful if people use these communities and making them. Relation between Social network and E-commerce Sinha and Swearingen (2001) found that customers are more likely to accept recommendations and suggestions from other people they know and trust, for example family members or friends, rather than from automated systems in E-commerce websites. In reality, people decision when buying a product is strongly affected by his or her friend and business partner more than strangers. Also communities on the Web allow the users to express their personal choices and to share their recommendations. Social network sites become an opening point for Web users who are interested in E-commerce. Therefore, E-commerce corporations may take this advantage to increase their sales and support consumer relationship management. Many social network sites have been so attractive recently for a huge number of people. For example Facebook site has gathered around 47 million very active customers in the last three years, according to Shuen (2008), who argues that Facebook is the social network advertising platform. The importance value of these installed base over 47 million free users is immediately monetized via target advertising revenues. The writer maintains that the transition from Web 1.0 to Web 2.0 has been marked with the dynamism and interaction of participants. She rightly notes that Techniques, architectures, and technologies that combined to trigger a phase transition, from a Web 1.0 technology collection of static websites to a Web 2.0 technology platform for anew generation of social dynamic web applications and services. The author further argues that Billions of clicks per day contribute to the collectivist Web and a rethinking of ourselves via sharing, collaborating and trading. THE Impact of social networking on e-CRM A main topic of debate between customer management and business, attention process leaders right now is making sure the business value of social CRM. The techniques and technologies of social are proliferating rapidly. Recent survey of 286 companies displays that while only 21% have established, for instance, customer community interaction sites, an amazing additional 42% are piloting or interested in executing customer communities (Forrester, 20009). Another Forrester research also spotlights that the ROI for social media applied to specific use cases, like customer service, can be attractive. (Forrester, 2009) Cutting through all the hype, companies are challenged to make difficult decisions around the level of investment they should work in Social Computing technologies such as wikis, blogs, forums, tools for customer feedback, social networking websites and customer community platforms. And they need to know how these advanced capabilities should be and how it can be integrated and structured with their transactional CRM systems. To understand this, Forrester defines e-CRM to the key of technologies that support the business processes and procedures for targeting, acquiring, retaining, understanding, and very importantly collaborating socially with customers (Forrester, 2008). The phenomenon of the social networking which is forcing business process to expand the thinking beyond the target of optimizing a two-way relationship between the companies and customer to also include the synchronise interactions that customers have between themselves. CRM is improving from its traditional concentrate on optimizing customer-facing transactional operations to include the strategies and technologies to evolve collaborative and social relations with customers, suppliers, and even competitors See the below figure (Forrester, 2008) Fig. 1. Old world and new world (social relations with customers, suppliers, and even competitors). In this new world (simultaneous and collaborative relationships), traditional CRM solutions will continue to gathering data for customer, analysis that data, and automate workflows to improve business processes. But business process must search for new and innovative solutions to engage with emerging social consumers, enhance the customer experience and knowledge through architect solutions and fundamental community-based interactions that are flexible, support and foster strong intra-organization and client collaboration. So in order to innovate the e-CRM and make the benefits of the social community, the following points may be used: Initiate e-CRM experiments immediately, specify a near-term opportunity to apply e-CRM viewpoints to a customer-facing challenge at company; Building some practical experience that will get out of old mindsets. Refine the strategies later as new insights emerge. Define social customer objectives, of the most important decision is not what the technique or technology to use; the most important is specifying what are trying to achieve and how the plan to modify and change relationships with customers. Map out e-CRM capabilities-building plan, the social CRM plan should be tightly related to business objectives, focused on customer benefits, clearly determine the processes and procedures that will be affected, and identify the associated information and capabilities required. Social networking application with exploring opportunities, benefits and risks The future of the advertising is personal. This not only means personalised in the sense that companies can prepare of custom messages to individual customers, but also personalised in the sense that product recommendations, tips and notes come directly from friends, for friends. The early examples of this new type of advertisement are called virtual marketing campaigns on the World Wide Web: the company may leak some apparently unauthorized pictures, videos, or specifications of a soon-to-be released product such as blog, that is mean the information will spreads quickly by word of mouth on all over the world. Companies such as Amazon, Netflix, ebay and Tripadvisor have popular and powerful marketing tools in the case of the Amazon website it concerns books and videos, in the case of Tripadvisor concerns hotels and restaurants, where customers write the shows of the products they liked or disliked. In that way, additional to advertisement and the mission of marketing department the company can rely on first-hand experiences through previous customers. Social networking websites take this approach additional one point: instead of receiving reviews and other information about the products from third parties is not known, consumers receive related information about the product such as experience reports or buying decisions from people they know like a friends. Facebooks Beacon program was attempt at implementing such a word-of-mouth or whats on your mind? campaign tool in a social networking website: As soon as a user of Facebook would buy an item from online shop such as buy a book at Amazon all of her friends on Facebook would be told her friends about that in the form of a status message. This allowed to easily staying up to date about friends shopping behaviors. The Facebook developer launched the Like button, Visitors may now declares their sympathy with a company or product simply by pressing the (conspicuously placed) like button. This predilection is then communicated not exclusive to the visitors entire social network website, but also to all the companies participating in the Facebook advertising platform. So the Companies may take advantage of this property by create application on the Facebook website and that will publish on all over the world and the users can see that and press on Like buttons or participate in the group and be a member and this allows the visitors to feed information into Facebook. According to Nicole, et al. (2007), in these days social networking websites have become powerful tools for customer through acquisition and retention, employee recruiting. And these form one of opportunities and benefit for social networking. Virtual Marketing also enter new dimensions through the use of social networks, With social networks, a virtual marketing campaign can rapidly and easily establish interest groups for recently launched products or upcoming events. So far, few commercial heavyweights can bear not to have appearance in these social networks (Livingstone, 2008). The customer relationship management based mainly on information and data customers, providing social networking sites a huge database can be managed through CRM. Through the social network website may the companies advertising that is product and that will reduces the cost and reach to all customer in easy way. According to Fogel and Nehmad (2008), of the most important things that constitute a risk to social networks is the information privacy and perceptions about the security of personal data, lack of interest in the field of technology from some of the people and belief that it is only for young people, perceptions about its value, truth of the information or lack of it, lack of understanding how to use these websites and lack of interest in contacting and sharing knowledge. Conclusion The most important for CRM in e-Business objectives is reduce the cost and time-saving and that happen through using the technology revolution such as social networking website and knowledge sharing and understand customer buying behavior by collect and analysis the information of customer. eCRM is not created to change the marketing however instead to enhance it, eCRM tools available to marketing manager to help them to achieve their goals and objectives. eCRM and marketing manager together can successfully carry out new products and launch new marketing campaigns to satisfy customer needs and wants. With many of the features intrinsic of embracing social networking websites and other social media channels of communication, companies need to carefully assess not solely the opportunities of such a move, but must also face the risks.
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